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The Devil is in the Detail!
For those wanting to get a better idea of how a website works, and more importantly how their current website is performing, we have constructed this web page.
This page follows on from the website Fundamentals page by providing links to pages that expand on the topics covered there. It also provides some tools that you can use to analyse the performance of your website, and collect data on your competitor’s sites.
Use these tools to measure your website’s current performance. You don’t have to be an HTML guru to measure how quickly your site is loading, or what data is in the Meta tags. It is a starting point to determine whether your website is near the mark, or missing it completely. Sometimes it only takes a few minutes work to make a huge difference to a site’s ranking.
If you are about to embark on constructing your own website, knowing what your competitors are targeting as keywords or phrases is invaluable, as it may change your content and sales copy dramatically, especially if it appears there is a lot of competition by other websites for those keywords. You may decide on a more specific phrase that will allow your site to dominate the search engine results. An example would be say including your city location. If a potential customer is looking for “Blue Widgets”, many people want to know where the nearest outlet is. By making sure your location is on each of your web pages, someone making an enquiry for “blue widgets Auckland” will put your website ahead of other sites that don’t mention “Auckland”, or are out of Auckland.
Most of the tools we suggest are free, but some cost money. If they cost money, we use the tools ourselves because they are so good, save us time, and we haven't found anything better that is free.
SEO (Search Engine Optimisation)
Under the SEO - search engine optimization page, use this to make sure you have at least covered the basics.
Topics covered are
Probably the hardest area to get right. The passive parts of marketing effectiveness such as page design should be relatively easy, but getting your sales copy absolutely spot on is worth getting professional help for.
Topics covered are;
If you are having difficulty understanding some of the jargon surrounding the Internet, go to our Definitions page. There we discuss the meaning of everything from blogs to XHTML.